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About

Nice to meet you.
We are AT Films.

A production company that thinks like an agency. We create and produce advertising, branded content, social, documentaries and ongoing projects for brands, with a cinema eye, from São Paulo to the world.

Don't run, but don't stop.

The partners

Three-point lighting.

Like three-point lighting, each partner lights the scene from a different angle. Creation gives direction, production makes it happen and management keeps it all connected.

Alex Tavares and Maira Sarmento founded AT Films in 2018. In 2024, André Petrochelli joined the partnership and closed the triangle that guides every project, from the first conversation to delivery.

Maira Sarmento
Maira SarmentoDirection & executive production
Alex Tavares
Alex TavaresCreative direction & cinematography
André Petrochelli
André PetrochelliProject manager & client lead

Behind the scenes.
Where the craft happens.

From idea to play.
All in-house.

  1. 01

    Creation

    Ideas developed together with you. There are no simple or far-fetched ideas, only ideas that connect.

  2. 02

    360 production

    Far beyond camera and light: an orchestra of details so the project comes out exactly as planned.

  3. 03

    Technical crew

    Top cameras, lenses and lighting, with a crew that captures every moment with precision.

  4. 04

    Post and finishing

    In the edit suite, the film gets its color, rhythm and layers. It is where the story finds its final form.

From brief to report.

We are there at every stage.

  1. 01

    Brief

    Goal, deadline and delivery expectations aligned from the first conversation.

  2. 02

    Ideas

    Our creatives get to work and the brief becomes content lines, ready for your eye.

  3. 03

    Approval

    Scripts and guidelines for film, photo and design approved before we roll.

  4. 04

    Set

    With the OK, we go out and tell the story, capturing every emotion and detail.

  5. 05

    Live

    The content goes out and starts working for the brand.

  6. 06

    Results

    Data and learnings in a complete report, so the next step starts better.

What we believe

We believe content is the strongest bridge between desire and sales.

Recognition.

Effie Awards Latin America 2025

Gold and Silver

Vivo and ESPN, with VML: an NFL game broadcast from a fan's living room. Gold in Carpe Diem and silver in Media Content Partnership. Also shortlisted at Cannes 2025.

Cannes

Gold Dolphin

When the Wind Meets Limit, at the Cannes Corporate Media & TV Awards 2026.

Milano International FICTS Fest 2026

Official Selection

Born to Sail is in the final of Sport Movies & TV, the world championship of sports cinema held by FICTS, a federation recognized by the International Olympic Committee. In Milan, from 30 October to 2 November, the documentary competes alongside the best sports films in the world.

Prêmio Sou do Esporte 2026

Finalist

Born to Sail is also a finalist at Sou do Esporte, one of Brazil's leading sports awards. The ceremony takes place on 30 November at Sala São Paulo.

Rio WebFest 2024

Best Branded Content

Pelé: O Estado do Rei, for the São Paulo Football Federation, was the first original series honouring the King since his passing. Ten episodes, each set in a São Paulo State town where he left his mark. The journey begins in Ribeirão Preto, where Pelé scored 21 Paulistão goals, more than anywhere but Santos and São Paulo.

Clients

The most coveted brands trust AT Films

  • Itaú
  • Vitru Educação
  • Warner Bros. Discovery
  • Unilever
  • Nissan
  • ASICS
  • Tok&Stok
  • Deca
  • Pantene
  • Nestlé
  • VeChain
  • Natura
  • Mitsubishi
  • XP Investimentos
  • Danone
  • Vivo
  • Pinterest
  • TNT Sports
  • adidas
  • BYD
  • Amazon
  • Allianz
  • ESPN
  • CazéTV
  • Mubadala Brasil SailGP Team

Bring us the brief.