DPSP Group
Aniversário Drogaria São Paulo e Drogarias Pacheco
Challenge
Celebrate the DPSP Group's anniversary with one film per chain, about shared memories, without sounding corporate.
Idea
A family summer, from the front door to the beach, handheld, with the neighbourhood pharmacy as part of every story.
Result
Two films, Drogaria São Paulo and Drogarias Pacheco, aired on TV.
All 4 films
Stills and behind the scenes
11



