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DPSP Group

Aniversário Drogaria São Paulo e Drogarias Pacheco

Two years in a row and four anniversary campaigns for the DPSP Group, all premiering during Fantástico on TV Globo. In 2025, Drogaria São Paulo's 82nd and Drogarias Pacheco's 132nd anniversaries got two films shot in São Paulo and Rio in the same week. In 2026, the shoot moved from the front door to the beach, with a summer, nostalgic mood: handheld cameras, photos that become memories and the neighbourhood pharmacy as part of every family's story.

Client
DPSP Group
Brands
Drogaria São Paulo and Drogarias Pacheco
Airing
TV
Year
2026
Format
Commercials
Length
0:30
Services
Advertising, On TV

Challenge

Celebrate the DPSP Group's anniversary with one film per chain, about shared memories, without sounding corporate.

Idea

A family summer, from the front door to the beach, handheld, with the neighbourhood pharmacy as part of every story.

Result

Two films, Drogaria São Paulo and Drogarias Pacheco, aired on TV.

All 4 films

Stills and behind the scenes

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