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Deca

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AT Films produced the campaign for Deca's premium line, with delicate, sophisticated films centered on the user's experience. Each piece featured a different actor, in a sensory, affectionate connection with the products. We handled casting, co-writing, art direction and the entire production, from set to finishing.

Client
Deca
Format
Social campaign
Format
Social campaign
Services
Advertising, Social media

Challenge

Present Deca's premium line through the experience of using it, not the spec sheet.

Idea

Delicate films with a different actor in each piece, a sensory, emotional connection with the products.

Result

Casting, co-written scripts, art direction and production, from set to finishing.

Stills and behind the scenes

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