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ASICS

ASICS Novablast

A social media campaign for the launch of the ASICS Novablast. With the brand's influencers and athletes, we made motivational films that celebrate the love of the sport and inspire the running community, built on runners' real stories.

Client: ASICS
Format: Social campaign
With: ASICS influencers and athletes
Format: Social campaign
Length: 0:33
Services: Social media, Advertising, Sports production

Challenge

Launch the ASICS Novablast on social, speaking to the running community.

Idea

Motivational videos with influencers and brand athletes, always built on real runners' stories.

Result

A social campaign celebrating the love of the sport.

Stills and behind the scenes

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ASICS Novablast · ASICS, photo 1 — 01

ASICS Novablast · ASICS, photo 2 — 02

ASICS Novablast · ASICS, photo 3 — 03

ASICS Novablast · ASICS, photo 4 — 04

ASICS Novablast · ASICS, photo 5 — 05

ASICS Novablast · ASICS, photo 6 — 06

ASICS Novablast · ASICS, photo 7 — 07

ASICS Novablast · ASICS, photo 8 — 08

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