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ASICS

Naná é ASICS

ASICS had news to share: Naná Silva, one of the fastest-rising names in Brazilian tennis, is now an ASICS athlete. AT Films created and produced the announcement end to end, film and stills, on a tight timeline with a lean crew built to get the most out of every minute on set. One set delivered both the launch film and the photography the brand took to its channels and the sports press used to break the news. Naná, who has represented Brazil at the Billie Jean King Cup since 2025, shows up the way she plays: focused, intense and on the rise.

Client: ASICS
Athlete: Naná Silva
Deliverables: Announcement film and stills
Year: 2026
Format: Announcement campaign
Length: 0:45
Services: Advertising, Social media, Sports production

Challenge

Introduce the brand's new athlete fast, without giving up campaign-level craft.

Idea

A single set designed to capture film and photography at once, with the warm light of the clay court as the signature.

Result

Film and stills in the official ASICS announcement, picked up by the sports press.

Stills and behind the scenes

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Naná é ASICS · ASICS, photo 2 — 02

Naná é ASICS · ASICS, photo 3 — 03

Naná é ASICS · ASICS, photo 4 — 04

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Naná é ASICS · ASICS, photo 6 — 06

Naná é ASICS · ASICS, photo 7 — 07

Naná é ASICS · ASICS, photo 8 — 08

Naná é ASICS · ASICS, photo 9 — 09

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Naná é ASICS · ASICS, photo 11 — 11

Naná é ASICS · ASICS, photo 12 — 12

Naná é ASICS · ASICS, photo 13 — 13

Naná é ASICS · ASICS, photo 14 — 14

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