GoldCarpe DiemEffie Awards Latin America 2025
Award · Effie Awards Latin America 2025
Carpe Diem
With VML, we turned a fan's home into the studio for an NFL broadcast. The idea took two awards at the Effie Awards Latin America 2025, the region's benchmark for marketing effectiveness: Gold in Carpe Diem and Silver in Media Content Partnership.
The case was also shortlisted at Cannes 2025.
- Silver Media Content PartnershipEffie Awards Latin America 2025
- ShortlistCannes 2025
Challenge
Show the speed and stability of Vivo Fibra in a way a sports fan could feel first-hand.
Idea
Bring the full ESPN crew to call a decisive NFL game from a fan's home, by surprise.
Result
A first for Brazil, a Cannes shortlist and two Effie Awards Latin America: gold in Carpe Diem and silver in Media Content Partnership.
2Effie Awards Latin America
Stills and behind the scenes
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