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Mitsubishi and Warner Bros. Discovery

Imersão cinematográfica com Ana Furtado

Our first Oscars production officially opened TNT's Oscars 2024 broadcast with a cold open. Host Ana Furtado took the Pajero Sport through settings that nodded to Barbie and Oppenheimer, the most talked-about films of that year. The light, playful script showed off the car's features subtly and ended by taking Ana straight to the live broadcast. It was the start of our cold open partnership with Warner Bros. Discovery, and the following year Mitsubishi opened TNT's Oscars 2025 broadcast with us again.

Client: Mitsubishi and Warner Bros. Discovery
With: Ana Furtado
Crew: More than 50 people
Timeline: 7 days
Format: Branded content
Length: 1:30
Services: Branded content, On TV

Challenge

Open the Academy Awards broadcast and connect Mitsubishi to the world of cinema, with only seven days to deliver.

Idea

A cinematic immersion with Ana Furtado, taking the Mitsubishi world inside the movies.

Result

A big concept delivered in seven days by a crew of more than 50, opening the Academy Awards broadcast.

7 diasfrom concept to delivery

Other versions

Stills and behind the scenes

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