Services · Sports production
Sport.
From the stands to play.
We have deep experience in sports production, with a cinematic eye for all the emotion of the game. We took ESPN's full crew to call an NFL game from a fan's living room, a project that won gold and silver at the Effie Awards Latin America. We have followed SailGP across several countries and made films with TNT Sports for the Champions League.
01 · SailGP
SailGP Rio de Janeiro 2026.
The official aftermovie of the SailGP event in Rio de Janeiro.
Films
01Aftermovie
02 · Globoplay and SporTV
Born To Sail.
Documentary series
The challenge
Follow a full sailing season across 13 countries without a big crew.
Films
03Full film · season 1
Season 1 teaser
Teaser with English subtitles
03 · Mubadala
When the Wind Meets Limit.
Trilogy
The challenge
At SailGP's Rio de Janeiro stop, create an image that took Mubadala beyond the race itself.
Winner · Gold Dolphin · Cannes Corporate Media & TV Awards 2026
Films
03When the Wind Meets Limit
Daughters of the Bay
Engineering the Leap: behind the numbers
Film frames
20 frames04 · ASICS
Naná é ASICS.
ASICS had news to share: Naná Silva, one of the fastest-rising names in Brazilian tennis, is now an ASICS athlete.
The challenge
Introduce the brand's new athlete fast, without giving up campaign-level craft.
Films
01Announcement film
Film frames
11 frames05 · CazéTV
CazéTV no Brasileirão 2025.
The opening film for CazéTV's Brasileirão 2025 broadcasts.
Films
01Brasileirão 2025 opening
06 · Vivo and ESPN
Futebol americano em casa.
With Vivo and ESPN, we took ESPN's full crew, including Ari Aguiar and Antony Curti, to call an NFL game straight from a fan's living room.
The challenge
Show the speed and stability of Vivo Fibra in a way a sports fan could feel first-hand.
Gold · Carpe Diem · Effie Awards Latin America 2025
Films
01Film
Film frames
07 frames07 · YoPro
YoPro Day Brasil 2025.
Promo film for YoPro Day Brasil 2025, produced by AT Films with a sports language and cuts designed for the brand's social channels.
The challenge
Turn YoPro Day Brasil 2025 into content with sports energy for the brand's channels.
Films
01Film
Film frames
09 frames08 · TNT Sports
Djonga x UEFA Champions League.
With rapper Djonga, we shot a music video for TNT Sports to celebrate the UEFA Champions League final.
The challenge
Celebrate the UEFA Champions League final for TNT Sports with something beyond match coverage.
Films
01Film
Film frames
08 frames09 · XP Investimentos
XP Private Bank Open com João Fonseca.
In 2024, we covered the 3rd XP Private Bank Open, an event that brings XP's clients into the world of tennis.
The challenge
Cover the 3rd XP Private Bank Open for XP's clients and channels.
Films
01Tennis clinic with João Fonseca
10 · São Paulo Football Federation (FPF)
Mini Movie Paulistão 2024.
Paulistão 2024 told as a mini movie: the matches, the fans and the moments that made the championship.
Films
01Film
Sports production
More cases.
Menos ódio, mais futebol
São Paulo Football Federation (FPF), campaign film
Sadia + NBA na ESPN 2024
Sadia and ESPN, tv spot
De carona com as minas
São Paulo Football Federation (FPF), series for tv and social
MIBR: exit e insani
MIBR, mini documentaries
Mastercard na final da Champions League 2024
Mastercard and TNT Sports, tv spot
ASICS Novablast
ASICS, social campaign
Sadia + NBA na ESPN
Sadia and ESPN, cold open
NBA House 2024
NBA House, with Gatorade, Disney and Sadia, event film
SP Open de Tênis 2025
IMM · SP Open, manifesto film
Engineering the Leap
Mubadala Brasil SailGP Team, film
Copinha 2024: a final
São Paulo Football Federation (FPF), mini movie
Manifesto Audi Q8
Audi, advertising
Desafio dos Parques 2023
Centauro, event film
Rio WebFest 2024Pelé: O Estado do Rei
São Paulo Football Federation, documentary series
Free Fire: os campeões mundiais
Garena, documentaries
Vinheta Paulistão 2025
São Paulo Football Federation, opening title
Jordan x Nike, fashion film
Centauro, fashion film
FAQ
What kind of sports production does AT Films do?
On-site coverage, live activations, minidocs, series, aftermovies and fast social content during the event.
Do you produce live activations?
Yes. With Vivo and ESPN we took the full ESPN crew to call an NFL game from a fan's home, winning gold and silver at the Effie Awards Latin America.
Which sports have you covered?
Sailing at SailGP, football with TNT Sports and the Paulistão, tennis with João Fonseca and Naná Silva, running with ASICS and American football with ESPN.