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Mastercard and TNT Sports

Mastercard na final da Champions League 2024

For the 2024 Champions League final on TNT Sports, Mastercard got a 30-second film that brings the game into the home: the final is on TV while life happens around it, with friends, a makeshift salon in the living room and fans on the couch.

Client: Mastercard and TNT Sports
Director: Maíra Sarmento
Director of photography: Alex Tavares
Format: TV spot
Length: 0:29
Services: Advertising, Sports production, On TV

Challenge

Put Mastercard inside one of the most-watched broadcasts of the year, the Champions League final on TNT Sports.

Idea

Show the final the way it's lived at home: the game on TV and the people watching it together.

Result

A 30-second film aired during TNT Sports' broadcast of the 2024 Champions League final.

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