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São Paulo Football Federation

Vinheta Paulistão 2025

The 2025 Paulistão opening title, 31 seconds to kick off the championship. Instead of starting on the pitch, the film starts in fans' lives: characters, objects and rituals that show how São Paulo football runs through everyone's day until kick-off.

Client: São Paulo Football Federation
Format: Opening title
Length: 0:31
Services: Sports production

Challenge

Open the 2025 Paulistão with a short title sequence that felt like cinema.

Idea

Tell the championship through the fan, with everyday scenes shot like cinema.

Result

The official 2025 Paulistão opening title, in 31 seconds.

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