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Sadia and ESPN

Sadia + NBA na ESPN 2024

During the 2024 NBA Finals on ESPN, Sadia came into the break with humor. The 60-second film brings Sadia pizza into a chat between two commentators, mixing basketball talk with game-night snacks at home.

Client: Sadia and ESPN
Director: Maíra Sarmento
Director of photography: Alex Tavares
Format: TV spot
Length: 1:00
Services: Sports production, Advertising, On TV

Challenge

Make Sadia part of ESPN's NBA broadcast without feeling like a regular ad break.

Idea

Bring the product into the show's own language, with two commentators and plenty of humor.

Result

A 60-second film aired during ESPN's 2024 NBA Finals broadcasts.

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