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São Paulo Football Federation

Pelé: O Estado do Rei

Winner · Rio WebFest 2024

Produced by AT Films for the São Paulo Football Federation, Pelé: O Estado do Rei was the first original series honouring the King since his passing. Ten episodes, each devoted to a São Paulo State town where he left his mark. The journey begins in Ribeirão Preto, where Pelé scored 21 Paulistão goals, more than anywhere but Santos and São Paulo, and crosses the state listening to 25 people who saw the legend up close. The series is on the Paulistão YouTube channel.

Client: São Paulo Football Federation
Episodes: 10
Towns: 10
Interviews: 25
Award: Best Branded Content, Rio WebFest
Format: Documentary series
Length: 13:31
Services: Documentaries and series, Sports production

WinnerBest Branded ContentRio WebFest 2024

Award · Rio WebFest 2024

Best Branded Content

O Estado do Rei won Best Branded Content at Rio WebFest 2024. The festival, one of Latin America's leading showcases for series and digital content, brings productions from around the world to Rio de Janeiro.

The award recognises what the series set out to be from day one: a brand project told with the language and care of a documentary, worthy of the King.

Challenge

Celebrate Pelé's career in the São Paulo State Championship with Santos.

Idea

A 10-episode documentary series travelling across the state to find the people who lived that story.

Result

10 towns, 25 interviews and Best Branded Content at Rio WebFest.

25interviews across 10 towns

Stills and behind the scenes

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Pelé: O Estado do Rei · São Paulo Football Federation, photo 1 — 01

Pelé: O Estado do Rei · São Paulo Football Federation, photo 2 — 02

Pelé: O Estado do Rei · São Paulo Football Federation, photo 3 — 03

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