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Pantene and Warner Bros. Discovery

Orgulho em cada fio de cabelo

AT Films wrote, produced, shot, directed and finished the Orgulho em Cada Fio de Cabelo (Pride in Every Strand) campaign, which tells part of Murilo Lohan's story and his relationship with his hair and appearance, in a funny and moving testimonial. The film aired in May during Discovery Home & Health breaks.

Client
Pantene and Warner Bros. Discovery
With
Murilo Lohan
Aired
Discovery Home & Health
Format
Branded content
Length
1:00
Services
Branded content, On TV

Challenge

Talk about pride and self-esteem for Pantene with honesty and a light touch.

Idea

Murilo Lohan's own account of his relationship with his hair and looks, funny and moving.

Result

Script to post-production by AT Films, aired in May on Discovery Home & Health.

Stills and behind the scenes

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