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Petrobras and Warner Bros. Discovery

Entrevista com Perna Cabeluda

For the third year in a row, Warner Bros. Discovery chose AT Films to produce its Oscars branded content. This time we paid tribute to The Secret Agent, the Brazilian film nominated for the 2026 Oscars, with a tongue-in-cheek interview with Perna Cabeluda, a fictional character from the story. The goal was to tell Brazilian audiences, with a light touch, about Petrobras's ongoing support for national cinema.

Client: Petrobras and Warner Bros. Discovery
Format: Branded content
Length: 1:25
Services: Branded content, On TV

Challenge

In a third straight Oscars season with Warner Bros. Discovery, talk about Petrobras' support for Brazilian cinema without sounding like an ad.

Idea

A tongue-in-cheek interview with Perna Cabeluda, a character from The Secret Agent, Brazil's Oscar 2026 nominee.

Result

Light and informative in one film, in AT Films' third consecutive year producing the Oscars branded content.

Next caseSailGP Rio de Janeiro 2026